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Channel Marketing Director Resume Sample

channel marketing director resume
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Channel Marketing Director Resume Sample

Document Summary:

Job Title: "Channel Marketing Director"
Template Ref#: Resume (#CV13947)
Categories: Channel, Marketing, Director

Sample Resume For Channel Marketing Director

Professional Experience:

Channel marketing director, 11/2010 - present

Responsibilities

As Channel Marketing Director, My job duties are to:

Lead all channel marketing efforts nationally for one or more key customer channels including the development of channel marketing strategies tactics based on deep subject matter expertise in prioritized customer channels

Serve as the subject matter expert on channels to upstream product managers to configure franchise materials as needed for effective value delivery in the channel

Develop a strong level of insight into channel marketing & core business drivers, lead channel marketing primary and secondary market research, including distillation of channel data analytics into channel insight

Provide guidance on call point requirements tactic prioritization for channel

Consult on design of channel focused tactics at franchise level

Provide voice of customer into the strategic planning process

Design and develop impactful channel marketing strategies and plans that market the quest value proposition to the channel delivers value across the full portfolio

Develop strategic marketing plan for channel including incremental tactical programming recommendations investment requirements to maximize opportunities

Design, develop manage rollout all tactical elements of the channel marketing strategy

Manage deployment of non-personal promotion customer marketing efforts like multichannel


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