Channel Marketing Director Resume Sample
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Channel Marketing Director Resume Sample
Job Title: "Channel Marketing Director"
Template Ref#: Resume (#CV13947)
Channel, Marketing, Director
Sample Resume For Channel Marketing Director
Channel marketing director, 11/2010 - present
As Channel Marketing Director, My job duties are to:
Lead all channel marketing efforts nationally for one or more key customer channels including the development of channel marketing strategies tactics based on deep subject matter expertise in prioritized customer channels
Serve as the subject matter expert on channels to upstream product managers to configure franchise materials as needed for effective value delivery in the channel
Develop a strong level of insight into channel marketing & core business drivers, lead channel marketing primary and secondary market research, including distillation of channel data analytics into channel insight
Provide guidance on call point requirements tactic prioritization for channel
Consult on design of channel focused tactics at franchise level
Provide voice of customer into the strategic planning process
Design and develop impactful channel marketing strategies and plans that market the quest value proposition to the channel delivers value across the full portfolio
Develop strategic marketing plan for channel including incremental tactical programming recommendations investment requirements to maximize opportunities
Design, develop manage rollout all tactical elements of the channel marketing strategy
Manage deployment of non-personal promotion customer marketing efforts like multichannel
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